CompanySite/SEO-CHECKLIST.md

SEO Quick Reference Checklist

📋 New Page Creation Checklist

When creating a new page, ensure you include:

Required Elements

• Unique title prop in <BaseLayout> (50-60 characters)
• Unique description prop (150-160 characters)
• <SEO> component in head slot (if using structured data)
• Proper heading hierarchy (H1 → H2 → H3)
• Alt text for all images
• Internal links to related pages

Optional Elements

• canonicalUrl (if different from current URL)
• ogImage (custom social sharing image)
• noIndex={true} (for pages you don't want indexed)
• Breadcrumbs structured data
• FAQ structured data
• Service structured data

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📝 New Blog Post Checklist

When creating a new blog post:

In Frontmatter

• Compelling title (50-70 characters)
• Engaging description (150-160 characters)
• Proper pubDate (format: 2024-01-15)
• Relevant category (Web Development, AI/ML, etc.)
• 3-5 relevant tags
• Author name and avatar
• heroImage (1200x630px recommended)
• draft: false when ready to publish

In Content

• One H1 (title - automatic)
• Logical H2/H3 structure
• Alt text for all images
• Internal links to related posts/pages
• External links (with rel="noopener")
• Call-to-action at end
• Minimum 500 words (1000+ preferred)

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🔍 SEO Testing Checklist

Before deploying:

Validation Tools

• Test with Schema Markup Validator
• Verify with Rich Results Test
• Check with PageSpeed Insights
• Run Lighthouse audit (SEO score 90+)
• Validate HTML (no major errors)

Meta Tags

• Title displays correctly in browser tab
• Description is compelling and accurate
• OG image displays in social share preview
• Twitter Card preview looks correct
• Canonical URL is correct

Technical

• Page loads in < 3 seconds
• Mobile-friendly (responsive)
• No console errors
• All images have alt text
• Links work correctly

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🚀 Deployment Checklist

After deploying to production:

Search Console Setup

• Verify domain ownership
• Submit sitemap.xml
• Request indexing for key pages
• Set up email notifications

Initial Monitoring

• Check robots.txt is accessible: https://workroot.in/robots.txt
• Check sitemap is accessible: https://workroot.in/sitemap.xml
• Verify homepage meta tags (view source)
• Test a blog post's structured data
• Check mobile usability

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📊 Monthly SEO Maintenance

Review Performance

• Check Google Search Console reports
• Review top performing pages
• Identify crawl errors
• Check Core Web Vitals
• Monitor indexing coverage

Content Updates

• Publish new blog posts
• Update outdated content
• Fix broken links
• Optimize underperforming pages

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🎯 Page-Specific SEO Guidelines

Homepage

• Title: Brand name only
• Description: Company value proposition
• Schema: Organization + WebSite
• Priority: 1.0

Service Pages

• Title: "[Service] | WorkRoot IT Solutions"
• Description: Service benefits and features
• Schema: Service + Breadcrumb
• Priority: 0.9

Blog Posts

• Title: Article headline (compelling)
• Description: Article summary
• Schema: Article + Breadcrumb
• Priority: 0.7

About/Contact

• Title: "About Us" or "Contact"
• Description: Clear purpose
• Schema: AboutPage or ContactPage
• Priority: 0.7-0.8

Legal Pages

• Title: "Privacy Policy" or "Terms"
• Description: Purpose of page
• Schema: None needed
• Priority: 0.3
• Index: NO (noIndex: true)

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🛠️ Common SEO Issues & Fixes

Issue: Page not indexed

Fix:

1. Check robots.txt isn't blocking
2. Verify noIndex meta tag isn't set
3. Submit URL in Search Console
4. Check for canonical conflicts

Issue: Duplicate titles/descriptions

Fix:

1. Ensure each page has unique title
2. Make descriptions specific to page content
3. Avoid templated descriptions

Issue: Slow page speed

Fix:

1. Optimize images (use WebP)
2. Enable lazy loading
3. Minimize JavaScript
4. Use CDN for assets

Issue: Poor mobile experience

Fix:

1. Test on real devices
2. Check touch targets (min 48px)
3. Verify text readability
4. Test form usability

Issue: Structured data errors

Fix:

1. Validate with Schema.org validator
2. Check required properties
3. Ensure correct data types
4. Test in Rich Results tool

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💡 Best Practices

Title Tags

✅ GOOD: "Web Development Services | WorkRoot IT Solutions"
❌ BAD:  "Home - WorkRoot - Page 1"

Meta Descriptions

✅ GOOD: "Professional web development services including React, Next.js, and Node.js. Transform your business with custom web applications."
❌ BAD:  "We do web development and other stuff. Click here to learn more."

Alt Text

✅ GOOD: "Modern office workspace with developers collaborating on laptop"
❌ BAD:  "image1.jpg" or ""

Internal Links

✅ GOOD: <a href="/services/web-development">Learn about our web development services</a>
❌ BAD:  <a href="/services">click here</a>

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📈 SEO Metrics to Track

Search Console

• Total clicks
• Total impressions
• Average CTR
• Average position
• Coverage issues
• Core Web Vitals

Analytics

• Organic traffic
• Bounce rate
• Time on page
• Pages per session
• Goal completions

Technical

• Page load time
• Largest Contentful Paint (LCP)
• First Input Delay (FID)
• Cumulative Layout Shift (CLS)

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🔗 Quick Links

• Google Search Console
• Bing Webmaster Tools
• Schema Validator
• Rich Results Test
• PageSpeed Insights
• Mobile-Friendly Test

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Remember: SEO is an ongoing process, not a one-time task. Regular monitoring and optimization yield the best results!