CompanySite/.agents/seo-specialist/POST_DEPLOYMENT_STEPS.md

Post-Deployment Steps: Sitemap & SEO

Complete these steps AFTER deploying to production

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✅ Immediate (Day 1)

1. Verify Sitemap is Live

# Check sitemap accessibility
curl -I https://workroot.in/sitemap.xml

# View sitemap content
curl https://workroot.in/sitemap.xml

# Expected: HTTP 200, valid XML with workroot.in URLs

Expected Result:

• HTTP 200 status
• Valid XML
• All static pages + blog posts included
• Domain: workroot.in

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2. Verify Robots.txt

curl https://workroot.in/robots.txt

Should contain:

• Sitemap: https://workroot.in/sitemap.xml
• AI crawler allowances (GPTBot, anthropic-ai, etc.)

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3. Submit to Google Search Console

URL: https://search.google.com/search-console

Steps:

1. Add property: https://workroot.in
2. Verify ownership (HTML tag recommended)
3. Submit sitemap: sitemap.xml
4. Wait 24-48 hours for first crawl

Verification tag (add to src/components/SEO.astro):

<meta name="google-site-verification" content="[GOOGLE_CODE]" />

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4. Submit to Bing Webmaster Tools

URL: https://www.bing.com/webmasters

Steps:

1. Import from Google Search Console (easiest)
   • Or manually verify
2. Submit sitemap: sitemap.xml

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✅ Week 1

5. Monitor Initial Indexing

Google Search Console:

• Coverage report → Check discovered pages
• URL Inspection → Test individual URLs
• Sitemaps → Verify sitemap processed

Expected:

• Sitemap processed without errors
• Homepage discovered
• 9+ static pages discovered

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6. Set Up IndexNow (Optional)

For instant indexing on Bing/Yandex:

# Generate API key
openssl rand -hex 32 > public/[KEY].txt

# Submit URLs on publish
curl -X POST "https://api.indexnow.org/indexnow" \
  -H "Content-Type: application/json" \
  -d '{
    "host": "workroot.in",
    "key": "[YOUR_API_KEY]",
    "keyLocation": "https://workroot.in/[KEY].txt",
    "urlList": ["https://workroot.in/blog/new-post/"]
  }'

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7. Verify GitHub Actions Workflow

1. Make a content change (edit blog post)
2. Push to main branch
3. Check Actions tab: https://github.com/[YOUR_REPO]/actions
4. Verify "Ping Search Engines" workflow runs

Expected: Workflow completes, pings Google + Bing

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✅ Week 2-4

8. Monitor Coverage Growth

Check weekly:

• Number of indexed pages
• Crawl errors (should be 0)
• Core Web Vitals status

Expected timeline:

• Day 3-7: Homepage indexed
• Day 7-14: Key pages indexed
• Day 14-30: All blog posts indexed

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9. Fix Any Crawl Errors

Common issues:

Error	Fix
404 Not Found	Fix broken links
Server error (5xx)	Check server logs
Redirect error	Verify 301 redirects
robots.txt blocked	Update robots.txt

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10. Submit to Additional Search Engines (Optional)

Yandex (if targeting Russia/Eastern Europe):

• https://webmaster.yandex.com
• Add site + submit sitemap

Brave Search:

• https://search.brave.com/help/webmaster
• Submit sitemap

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✅ Ongoing Maintenance

Monthly Checks

# Verify sitemap still working
curl https://workroot.in/sitemap.xml | grep -c '<loc>'

# Check robots.txt
curl https://workroot.in/robots.txt | grep Sitemap

# Count indexed pages (Search Console)
# Compare to sitemap URL count

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When Publishing New Content

Automatic (via GitHub Actions):

• Push to main → workflow pings search engines

Manual (if needed):

./scripts/ping-sitemap.sh

IndexNow (for instant indexing):

# Submit new URL
curl -X POST "https://api.indexnow.org/indexnow" \
  -H "Content-Type: application/json" \
  -d '{
    "host": "workroot.in",
    "key": "[API_KEY]",
    "urlList": ["https://workroot.in/blog/new-post/"]
  }'

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📊 Success Metrics

Week 1

• Sitemap submitted to Google
• Sitemap submitted to Bing
• No sitemap errors
• Homepage discovered

Week 4

• Homepage indexed
• Key pages indexed (services, about, contact)
• 50%+ blog posts indexed
• No critical crawl errors

Week 12

• 90%+ coverage
• All blog posts indexed
• Regular crawl activity
• Organic traffic starting

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🔍 Monitoring Tools

Tool	URL	Check
Search Console	https://search.google.com/search-console	Coverage, crawl errors
Bing Webmaster	https://www.bing.com/webmasters	Indexing status
PageSpeed Insights	https://pagespeed.web.dev	Core Web Vitals
XML Validator	https://www.xml-sitemaps.com/validate-xml-sitemap.html	Sitemap validity

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⚠️ Troubleshooting

Issue	Solution
Sitemap returns 404	Check deployment, verify file in dist/
"Couldn't fetch" error	Check HTTPS, verify sitemap accessible
Pages not indexed	Wait 2-4 weeks, check robots.txt
Duplicate content	Set canonical URLs, use 301 redirects
Slow indexing	Get backlinks, use IndexNow

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📞 Support

Documentation:

• Setup guide: .agents/seo-specialist/SITEMAP_SETUP.md
• Submission guide: .agents/seo-specialist/SEARCH_ENGINE_SUBMISSION.md
• Quick ref: .agents/seo-specialist/QUICK_REFERENCE.md

Tools:

• Test: ./scripts/test-sitemap.sh
• Ping: ./scripts/ping-sitemap.sh

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Next Agent Task

After completing these steps, ready for:

• Analytics setup (Google Analytics, Plausible)
• Schema markup (Organization, Article, BreadcrumbList)
• Content optimization (meta descriptions, title tags)
• Backlink strategy (outreach, guest posts)

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Status: ⏳ Awaiting deployment Owner: DevOps / Deployment team SEO Agent: Completed implementation Date: 2026-03-21